Luisa Eusse-Villa is a PhD Student in the PhD Land, Environment, Resources and Health program at the University of Padova in Italy. She holds a joint MSc in Sustainable Forest Management from the University of Copenhagen and the University of Padova. She is originally from Medellín, Colombia, where she completed a BSc in Forest Engineering. She is interested in applying spatial data analysis to Environmental and Resource Economics to understand better the complexity of societal preferences towards different types of goods. Her PhD research includes modelling spatial heterogeneity in consumer preferences and explores how the spatio-temporal context affects willingness to pay estimates.